Associate Director Patient Marketing - GI
Location: Greater Boston
Company: Leading Pharmaceutical Company
Role Description:
- Focus on Patient related marketing activities for designated product
- Develop and lead all multi-channel marketing activities, digital focus
- Expert in Patient marketing that works cross functionally with the team through the strategy and execution of digital marketing tactics and CRM management
- Update and maintain budget responsibilities for key marketing initiatives
- Develops and maintains strong relationships with external agencies, KOLs, advisors
- Participates in development of strategies that will contribute to long term growth
Qualifications:
- 10 years pharmaceutical industry experience
- 5+ years MCM and Digital Marketing experience
- 5+ years Patient Marketing experience
- Commercial development
- Capacity to work cross-functionally
- Strong leadership skills, interpersonal and people management experience
Preferred:
- MBA/MPH
- GI/Rare Disease specialty marketing experience
- Market Research experience
- Launch experience