Job Title: Marketing Manager (Cold Chain)
Location: Vernon Hills, IL
Mission:
Create, implement and manage advertising, sales promotion and public relation programs to achieve marketing and product merchandising goals. Provide proactive support on a regular basis to Vice President of Marketing and Product Development specific to budgeting, creative, advertising, trade shows, literature, website, social media and other marketing tools.
Responsibilities:
- Actively provide constructive feedback to VP of Marketing regarding development of marketing and sales tools and overall marketing strategy
- Directly manage development of format/style for price lists, purchase programs, product literature creation/updating, new product release package generation, website, ensuring effective promotion of the company and timely delivery to the marketplace
- Develop and oversee marketing funds budget
- Manage day to day coordination with marketing partners
- Actively negotiate with suppliers, trade show coordinators, and advertising partners, advocating for the company and ensuring optimal placement at the best possible cost
- Lead negotiations with media agents, development of marketing collateral, and creation of marketing materials in support of new products, programs, and initiatives
- Manage planning, coordination, and logistics for dealer events and trade shows/conventions. Make recommendations to VP of Marketing on layout, format, and opportunities for improvement related to the company presence at events
- Develop and maintain website presence and work with outside vendors to enhance appearance and functionality.
- Lead public relations activities related to promotion of the company
- Manage social media presence and develop content for the sales channel
Qualifications:
- BA/BS degree in Marketing or Business
- 5 or more years of related work experience
- Experience with new media and internet/website marketing plans
- Experience with literature/promotion creation using Adobe Creative Suite products
- Must be willing to travel frequently overnight and weekends
