We currently have a requirement for a Senior Digital Marketing Consultant to join a Medical Technology company based in Stafa, Switzerland on a 3 Months contract with extensions!
Responsibilities:
- Identify and liaise with relevant Sonova team members to understand existing strategy and on-going activities.
- Identification and formulation of Sonova's new digital marketing and advertising vision (roadmap planning, channels objectives, analytics tracking concept, KPIs, activities plan, timeline).
- Develop, train and guide teams on the implementation of Sonova's digital marketing and advertising strategy.
- Optimization of channel activities (including but not exclusive to SEO, Paid Search, Email Marketing, Social, Programmatic, Display, Media Planning and Allocation, Data Analytics Reporting).
- Delivery of a digital marketing and advertising playbook.
Key Skills Required:
- Minimum of 10 years experience in Digital Marketing and advertising strategies.
- Proven track record in strategic consulting and strategic frameworks in Digital Marketing and Technology with focus on Omnichannel strategy, Advertising, Marketing Automation, Customer Experience and Data Analytics.
- Establishing best practices to maximize return on advertising expenditure and to establish advertising automation, i.e. programmatic advertising.
- Strong analytical mindset with proven experience in analytic solutions (Adobe, Google, Hootsuite).
- In depth knowledge of digital channels including but not exclusive to SEA, Social Media, SEO and Programmatic with hands on campaign management experience and proven track record.
- Experience in platform integration projects and in implementing effective technologies to improve consumer experience and lead generation across channels (e.g. Celum, AEM, SAP Hybris, Azure, Salesforce, Ping Identity)
- Understanding of GDPR and its legal and compliance implications.
- Agency background with exposure to a roster of clients from different industries (Pharma or MedTech experience is mandatory)
- Fluency in English is a must, German is a massive advantage!
