My client is one of the largest medical consumables companies in SE Asia, and they are expanding in the Hong Kong region. They are looking for a key player with experience with providing product solutions to KOL in the hospitals, care homes and clinics in Hong Kong. The Senior Product Manager will be responsible for implementing new product strategy, providing professional training to customers. They will conduct benchmarking, market and product analysis and competitive and trends analysis. They will also be responsible for the product planning and execution through the product lifecycles.
Responsibilities
- Ensure sales team is equipped with the necessary technical expertise to enable them to sell the product and has access to promotional materials, product training, and relevant clinical papers
- Responsible for effective pre-sale demonstration
- Support post-sale user training, ensuring utilization & maximization of features of equipment
- Build sustainable partnership with KOL; Stay abreast with KOLs of market activities and trend, market and product activities; maintain and manage KOL database
- Manage product launch with principals and lead into new / existing markets; feedback to principal on market response for products
- Manage and coordinate the product planning and execution of the entire product lifecycle for assigned products / product category
Requirements
- Bachelor's Degree in Business, Marketing or related field
- 5+ years relevant experience in a similar role
- Ability to develop effective and competitive sales strategies
- Good experience and knowledge in medical equipment and consumables in Healthcare Industry; candidate with clinical background will be consider
- Proficient in MS Office and ERP system; knowledge in CRM is preferrable
