A San Francisco based Biotechnology company is seeking a Product Marketing Manager to lead downstream commercial efforts for our existing spatial product portfolio. This position will be part of a cross-functional partnership with marketing, product, and sales, interfacing with product managers within the spatial platform team as well as marketing program management, marketing communications, and sales and distribution teams.
RESPONSIBILITIES:
- Support on-going business management of the existing product portfolio and promotional programs, building targeted campaigns and content
- Responsible for competitive positioning and messaging to achieve market share objectives within relevant profitability bounds for Portfolio
- Partner closely with spatial product management teams to gain an understanding of product features and relevance to market segments
- Interface with market development managers to ensure that spatial portfolio is addressed in each research area
- Create sales enablement tools, webinars, support content and other relevant content in close collaboration with product management
- Works in partnership with Applications to develop high quality scientific marketing content for sustaining product portfolio
- Works in collaboration with regional marketing to set goals, themes, and objectives and execute at major conference trade shows
REQUIREMENTS:
- Experience with tissue-based assays (e.g., spatial gene expression, in situ hybridization, immunohistochemistry, histology)
- 2+ years Applications or Product Marketing experience
- Ability to develop Go-to-Market strategies for new product introductions
- Experience working with various cross-functional partners to deliver meaningful results (R&D, Sales, Marcomm, etc.)
- Experience in the NGS life sciences industry
- Translational research