Commercial

Commercial

It's hard to imagine another industry where the old adage, ‘you have to spend money to make money’ is truer than in pharmaceutical advertising. The money spent on advertising every year in Germany has now reached €19.1bn. The total spent has seen a surge in the last number of years - according to figures published by Statista, German pharmaceutical companies are spending €1bn more per year on marketing than they were 20 years ago.

Major players in the market Johnson & Johnson spent €15.8bn on marketing, and less than half that figure, €7.4bn, on R&D. Fellow giant Pfizer spent over €10bn on marketing pursuits, €4.5bn more than they spent on research. However, the marketing of drugs is not without its pitfalls, particularly when it comes to issues facing the consumer. New research shows that 60% of online searches for pharmaceutical drugs leads to pages for fake medicines, putting consumers at serious risk of buying counterfeit products.

As digital advertising spend continues to grow in Germany, the commercial departments of life sciences companies must adapt to stay on track with trends. eMarketer estimates that companies and brands in Germany will spend €7.28bn on digital advertising in 2019 - 9.8% more than in 2018. Ads on mobile and desktop will account for 36.7% of all media ad spending in 2019. The healthcare and pharma sector will record a robust annual rise with at an estimated increase spend on digital advertising of 10.7%, meaning he future looks bright for those working in the sector, particularly if you’re tech savvy.

EPM Scientific is a global specialist recruitment company working exclusively in the Life Sciences industry. Our expert consultants place the best talent in the commercial sector in Germany and across Europe.

Commercial Jobs

Director, Global Marketing (Rare Disease)
Negotiable, England

Job Title: Director, Global Marketing (Rare Disease) Location: Greater Boston Area Summary: A mid...

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Account Manager
Negotiable, Germany

My client is one of the leading providers of products and services for infection and contaminatio...

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Technical Support Specialist Frankfurt
Negotiable, Frankfurt (Oder)

Technical Support Specialist Frankfurt, Germany Company overview: My client is a leading diagnost...

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Associate Director for Communications, Asia
Negotiable, Singapore

We have an opportunity for a Regional Associate Director of Communications on a permanent basis. ...

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Manager, Commercial Operations
Negotiable, California

Job Title: Manager, Commercial Operations Location: California Summary: An innovative medical tec...

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Project Manager Integration
Negotiable, Switzerland

Dear network, we currently have an exciting opportunity for a Project Manager Integration on a co...

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Senior Manager, Marketing Analytics
US$145000 - US$165000 per year, United States of America

We have a current opportunity for a Xeris Pharmaceuticals as Senior Manager of Marketing Analytic...

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Manager II, Oncology Market Research
Negotiable, Chicago

Sr Manager, Market Research- Oncology Chicago, IL Description: The Individual for this position n...

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Senior Product Manager (Remote)
US$120000 - US$150000 per year, United States of America

Title: Senior Product Manager Salary: $120k-150k Company Summary: Our client is a leading global ...

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