It's hard to imagine another industry where the old adage, โyou have to spend money to make moneyโ is truer than in pharmaceutical advertising. The money spent on advertising every year in Germany has now reachedโฌ19.1bn. The total spent has seen a surge in the last number of years - according to figures published byStatista, German pharmaceutical companies are spending โฌ1bn more per year on marketing than they were 20 years ago. Major players in the market Johnson & Johnson spentโฌ15.8bnon marketing, and less than half that figure, โฌ7.4bn, on R&D. Fellow giant Pfizer spent over โฌ10bn on marketing pursuits, โฌ4.5bn more than they spent on research. However, the marketing of drugs is not without its pitfalls, particularly when it comes to issues facing the consumer. New research shows that60% of online searchesfor pharmaceutical drugs leads to pages for fake medicines, putting consumers at serious risk of buying counterfeit products. As digital advertising spend continues to grow in Germany, the commercial departments of life sciences companies must adapt to stay on track with trends.eMarketerestimates that companies and brands in Germany will spend โฌ7.28bn on digital advertising in 2019 - 9.8% more than in 2018. Ads on mobile and desktop will account for 36.7% of all media ad spending in 2019. The healthcare and pharma sector will record a robust annual rise with at an estimated increase spend on digital advertising of 10.7%, meaning he future looks bright for those working in the sector, particularly if youโre tech savvy. EPM Scientific is a global specialist recruitment company working exclusively in the Life Sciences industry. Our expert consultants place the best talent in the commercial sector in Germany and across Europe. |
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Benefits of working with us
 ExperienceWe have over a decadeโs worth of experience as a leading talent partner in Life Sciences & Pharma. |  NetworkA vast, global network of the best, in-demand professionals, working with the worldโs largest Life Sciences institutions, to take drugs, devices and therapeutic applications through from conception to completion. |  KnowledgeOur award-winning talent specialists offer bespoke, tailored guidance on the latest hiring trends and industry news to help you achieve your goals. |
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