Commercial

Commercial

It's hard to imagine another industry where the old adage, ‘you have to spend money to make money’ is truer than in pharmaceutical advertising. The money spent on advertising every year in Germany has now reached €19.1bn. The total spent has seen a surge in the last number of years - according to figures published by Statista, German pharmaceutical companies are spending €1bn more per year on marketing than they were 20 years ago.

Major players in the market Johnson & Johnson spent €15.8bn on marketing, and less than half that figure, €7.4bn, on R&D. Fellow giant Pfizer spent over €10bn on marketing pursuits, €4.5bn more than they spent on research. However, the marketing of drugs is not without its pitfalls, particularly when it comes to issues facing the consumer. New research shows that 60% of online searches for pharmaceutical drugs leads to pages for fake medicines, putting consumers at serious risk of buying counterfeit products.

As digital advertising spend continues to grow in Germany, the commercial departments of life sciences companies must adapt to stay on track with trends. eMarketer estimates that companies and brands in Germany will spend €7.28bn on digital advertising in 2019 - 9.8% more than in 2018. Ads on mobile and desktop will account for 36.7% of all media ad spending in 2019. The healthcare and pharma sector will record a robust annual rise with at an estimated increase spend on digital advertising of 10.7%, meaning he future looks bright for those working in the sector, particularly if you’re tech savvy.

EPM Scientific is a global specialist recruitment company working exclusively in the Life Sciences industry. Our expert consultants place the best talent in the commercial sector in Germany and across Europe.

The German clinical trials market is expected to reach €186m by 2025, according to a new report by Hexa Research, a significant increase on the €104m currently being spent in the area. Key drivers impacting the market growth are globalisation of clinical trials, development of new treatments such as personalised medicine and the evolution in technology. EPM Scientific is a global specialist recruitment company working exclusively in the Life Sciences industry. Our expert consultants place talent in the clinical development industry in Germany and across Europe.

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​Benefits of working with us

Experience

We have over a decade’s worth of experience as a leading talent partner

Network

A vast, global network of the best, in-demand professionals, working with the world’s largest Life Sciences institutions, to take drugs, devices and therapeutic applications through from conception to completion.

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Our award-winning talent specialists offer bespoke, tailored guidance on the latest hiring trends and industry news to help you achieve your goals.

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