The cost of bringing a medicine from invention to pharmacy shelves at €2.45bn. Imagine that drug had the power to improve patients daily lives, it might for example prevent infection, stop disease progression, or make debilitating symptoms or side effects manageable but nobody knew about it. According to Med Comms Network, “Medical research is meaningless unless it is communicated well to the right people.” In order for patients to receive that treatment and for it to be distributed on an appropriate scale, the pharmaceutical company needs to work with clinical experts to plan, to support and deliver well thought-out information and education to a variety of audiences. This is why medical communications is vitally important.
There are many platforms for medical communications professionals to exhibit their work, but the pinnacle of a medical writer’s career occurs when their work is published in an esteemed medical journal. Perhaps the most prominent publication in Germany is Deutsches Ärzteblatt (German Medical Journal) Established in 1872. The publication is co-owned by the German Medical Association (Bundesärztekammer) and the National Association of Statutory Health Insurance Physicians (Kassenärztliche Bundesvereinigung) - it is the official journal of these two bodies, distributed to all physicians in Germany. The magazine is based in Köln and has an average weekly circulation of 370,000.
The opportunities available for those in medical communications, make it a truly global sector - the need for commercially available written material aimed at health practitioners and patients is increasing all the time, leading to an abundance of work for skilled and articulate writers. The sector is poised to reach a market value of around €3.2bn by 2026 and will grow at CAGR above 9.7 % from 2019 to 2026, according a report from Acumen Research, entitled ‘Medical Writing Market’.
EPM Scientific is a global specialist recruitment company working exclusively in the Life Sciences industry. Our expert consultants place talent in the medical communications industry in Germany and across Europe.